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Summary

The 10 Commandments of
Sales Force Automation

by Steven Schneiderman

Introduction

It never fails to amaze us how many people lack common sense. Rather than consider the obvious steps required to implement a successful sales force automation project, many managers and their implementation teams jump blindly into uncharted waters, assuming their project could never fail. But without a road map, how do they expect to get to their destination, which in this case is a successful implementation?

This document is comprised of “Ten Commandments” which we have learned through our own implementations. We advise careful consideration of this report and remind our reader about what happens when you assume . . .